Demand generation, lead generation, brand awareness are all amplification strategies—adding details to your story and ensuring it is enlarged upon through a mix of specific and calculated tactics. A blog post without thoughtful amplification is merely a diary entry. We ensure every asset created, by your team or ours, has a strategic plan designed to deliver it right to your target audience.
The definition of amplification is
“the action of enlarging upon or adding detail to a story or statement”
With our metrics-based, analytical approach we create multi-touch campaigns that align to your goals. From PPC campaigns that drive top-of-funnel traffic to paid social campaigns that grow your audience or intent-based content syndication that fills your sales meeting pipeline and, one of our personal favorites, the direct mailer campaign that drives bottom of funnel conversion—our “art meets science” approach may be out of the box but will always fit in a pie chart.
Content marketing is the cornerstone for engagement
Engagement is the cornerstone for building, and keeping, a client base.
Creating content that educates the reader while building a connection is a rare blend, but our specialty.
We’ll never make content for the sake of “having to have” a blog posted weekly, but rather we craft content the supports a specific goal – whether that’s lead generation via a research based thought leadership white paper, subscribers from a must-read ahead-of-the-trend blog post or a byline that effectively positions your executive as an industry leading expert – we map every content asset to the funnel and know how to track it against our pre-defined KPI’s. Let us help tell your story.
Video marketing can be one of the most efficient and effective ways to convey messages, illustrate complex ideas, and bring your brand to life
—they’re oftentimes the first visual touchpoint your audience will experience. At Studios, we know every video has a purpose and ROI matters, which is why we choose to go beyond video production, crafting customized video distribution and promotion strategies with every project so that your videos have the most impact.
Explaining your product or service, promoting your brand, engaging your community, and educating your customers are just a few of the ways video can support and enhance your digital marketing strategy. And we excel at all of it.